I'm starting to do it. The joke, of course, being that you win by not logging in.
The problem I'm having is that fun does not scale with income. Six zeroes, nine zeroes, eleven zeroes, doesn't matter. I have more money than I could ever possibly need, and it's not doing anything for me.
Right now I'm scaling down science-industry-trade because I don't really care. There are a few things I want to try to maybe get me re-engaged with the game, so I'll keep the interwebs posted.